countdown sinking / long casting
Fish swim at different times under different conditions at different depths. Not a problem - so does the Rapala Counrdown lure. It is a sinking lure, whose swimming depth can be controlled by allowing it to sink to the bottom after casting and al..
RAPALA DEEP TAIL DANCER
The Deep Tail Dancer® features an enlarged, extreme diving lip that plummets the lure as deep as 12 meters unassisted. The banana-style body swims with a wide tail, dancing action that can only be created with balsa. Cast it or troll it deep for a large number of species wo..
RAPALA Dives To
Perfectly consistent balsa wood, chosen from the top seven percent worldwide, is combined with carefully placed internal weights, a tapered fuselage and a thin tail design to create the ultimate in crankbait action. The bait dives down quickly to the set depth and stays there. It s..
RAPALA DT Fat SureSet
The "Fat Body" DT with its wide rolling action is perfect when a slow retrieve with plenty of wobble is the preferred method. Its balsa construction and husky profile create a wide rolling action at virtually any speed. The square lip deflects obstructions with fish triggerin..
RAPALA DT Flat SureSet
The DT Flat SureSet Series offer the option of a much tighter, brighter shimmering action the original DT's. This highly visible profile is the perfect way to pull fish off ambush points and from deep points. The enhanced coffin lip deflects off underwater obstacles in a dar..
RAPALA FLOATING MAGNUM
saltwater / very strong / long casting
Rapala Magnum is a classic. The world's most popular trolling lure chalked up several world-record catches. The strong body and parts will withstand even the most ferocious fighting fish, while still maintaining the sensitivity of a w..
RAPALA GLASS SHAD RAP
Molded high-impact plastic with holographic foil insert allows the chameleon-like Glass Shad Rap® to pick up the color of its surroundings and bounce the same color back in an iridescent glow. When fished in bright sunlight or low light, the lure looks completely natural, ada..
RAPALA HYSKY JERK
suspending / rattling / long casting
The weight by volume of the versatile Husky Jerk is identical to that of the water, so it won't rise or sink - it is properly suspended in the water. Reel out the HJ to the desired depth and stop - the lure will remain precisely in place. Va..
quick action / weighted / floating
Catching fish can somethimes be dificult under less than favourable conditions. The Jointed is specially designed to save such days. The Jointed's two-piece body has a powerful, wide-arching swing at all speeds, provoking both aggressive and pass..
RAPALA JOINTED SHAD RAP
suspending / rattling / wide swimming action
No more quiet days'fishing. More than a wounded minnow, the Jointed Shad Rap sends out the "distessed" minnow signal. Experienced fishermen know that sometimes it take a slight exaggeration of the lure's unique "baitfish in dis..
RAPALA LONG CAST
A legend among shore anglers, the LC-Long Casting Minnow has expanded its fishing range dramatically. Savvy boat anglers have discovered the benefits of being able to cast great distances and work fish without spooking them with their presence. The "Weight Transfer System"is the m..
RAPALA MINNOW RAP
Shad Rap action in a minnow profile
When design began ton the Minnow Rap, the expectation were high. Build a lure that has the Shad Rap action in a minnow profile bait. One retrieve and you will see the result. Atight wobbling action in a common search profile found the world o..
RAPALA ORIGINAL FLOATING
original / minnow action / unweighted
Exceptional catches since 1936. For years, the Original Floating has been the most popular Rapala lure. It has seen the finest fishing for 75 years and goes on still. The Original is a fisherman's favourite all around the world, prim..
RAPALA RATTLIN' RAP
sinking / long casting / rattling
A departure from other Rapala lures, the Rattlin' Rap, has no swimming lip and its nose ring is located on the lure's spine. The multipurpose, long casting lure works with a variety of different techniques and fish species. For example, jiggi..
RAPALA SALTWATER SLIVER
sinking / quick action / for the big one
The swimming action of the articulated Sliver is lightning quick and can take even the fastest swimming speeds. Assembled with abache hardwood, the rock-solid Sliver is the world's leading tuna lure and can also be used on long cas..
RAPALA SHAD RAP DEEP RUNNER
floating / deep diving / natural action
The calm action Shad Rap Deep Runner fishes for deep-water predatory fishes. Immediately upon casting, the long swimming lip takes it down to a depth of 3-4 meters. This master fishing lure can also be adjusted to follow the con..
RAPALA SHAD RAP SHALLOW RUNNER
weighted / floating / natural action
As the name says, this Shad Rap version enjoys running in shallow waters. The Shallow Runner is even effective in the shallowest of water, where other lures sang on submerged objects or vegetation. The Shad Rap Shallow Runner is..
RAPALA SKITTER PROP
With the Skitter Prop fishing technique you can make quick, long draws, with the propeller noisily breaking the surface of the water and splashing to gain the attention of nearby fish. Combined with shoret lure popping, the predatory fish will be positively forced to chase down..
RAPALA SKITTER WALK
"walk-the-dog" for saltwater gants
The Sktter Walk perfectly imitates a swimming mullet or escaping baitfish. This lure is particularly effective when fish are aggressive or busting bait on the surface. It's designed to "walk-the-dog"with ease. Large internal rattles create a..
RAPALA SUPER SHAD RAP
floating / long casting / for big fish
The sure-fire Super Shad Rap is designed for larger fish and the most extreme conditions. The floating, 14cm long SSR is a rigid bodied, swol swing lure, which is especially effective at hauling in pike. Make sure you've got strong lin..
RAPALA TEAM ESCO
extra light / extra long casting / extreme action
Team Esco was established by Esco Rapala, son of founder Lauri Rapala. In 1997 celebration of Esco's 60th birthday, the lure, previously only available in Finland, was introduced on the internacional market with sparkling acclaim..
RAPALA X RAP
The X-Rap® is "all about the action" and it triggers strikes. It’s the perfect size and three-dimensional shape of a minnow. Prominent scales and the lateral line on the fuselage capture and flash light like a beacon. It’s a lure that is designed for aggressive fishing. The angler pro..
RAPALA X Rap Saltwater
Trolling fast and deep, casting inshore flats for tarpon or looking for your next 50-incher, there’s an X-Rap® just for you. All are rigged with durable componentry to withstand the inevitable smashes from all species of fish and the general rigors of the saltwater environme..
RAPALA X RAP DEEP
The X-Rap® Deep rockets towards the bottom with all positive characteristics that has made the X-Rap® legendary; prominent scales and lateral line on the fuselage that capture and flash light like a beacon, internal holographic foil, internal long cast system, 3D holographic eyes..
X-Rap Magnums run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big..
The legendary Shad body shape from Rapala® with X-Rap® attitude. Integrated long-casting system partners with an irresistible rattle to offer classic Rapala® swimming action or X-Rap Xtreme Slashbait® action. Internal textured finishes and rattle system, 3D holographic eyes unites with Premium VMC® ..
RAPALA X-RAP SHAD SHALLOW
The X-Rap® Shad Shallow brings the irresistible action of the X-Rap® Shad to the top 2-7 feet of the water column. Integrated long-casting system partners with an irresistible rattle to offer classic Rapala® swimming action or X-Rap Xtreme Slashbait® action. Internal text..
RAPALA X Rap Walk
Toss it out. Pump. Reel. Pump. Reel. You’re Walking-The-Dog. With Rapala it’s that easy. This Xtreme® action side-to-side topwater lure will keep your head spinning. Featuring the classic X-Rap finishes that will torment any species of fish, this topwater delight is bringing the ..